Risk scoring
A churn probability and risk tier for every customer. Scores are calibrated, so high risk really means high risk.
- Customer-level probability
- Tiered risk classes
- Periodic re-scoring
Platform
One workspace to understand, predict and manage churn.
From risk score to root cause, from segment visibility to the daily action list, Churnico brings every layer a retention decision needs onto the same data foundation.
Root-cause analysis
The drivers behind each score, in business language. Track which reasons are growing across the portfolio.
- Customer-level drivers
- Reason-code taxonomy
- Portfolio reason mix
Contribution to score
- Time to contract end+0.34
- Deviation from personal usage baseline+0.27
- Support requests, last 60 days+0.18
- Payment channel change+0.12
- Past campaign response+0.09
Segment visibility
Compare risk across segment, region, product, channel and customer age, and see where the problem concentrates.
- Multi-dimensional breakdowns
- Risk heatmaps
- Segment comparison
0-6 mo6-12 mo1-2 yrs2-4 yrs4+ yrs
Consumer0.420.330.240.160.12
SME0.710.580.390.270.18
Enterprise0.280.220.170.120.08
Public sector0.190.150.110.090.06
Low riskHigh risk
Early warning
Alerts fire when a customer departs from their own normal behaviour. A personal reference replaces one fixed threshold.
- Personal behavioural baseline
- Deviation detection
- Time-windowed alerts
Customer A · frequent userDeviation alert
Today
Customer B · occasional userNormal
Today
Normal rangeCurrent silence
Action list
A work list ranked by risk and reason, sized to team capacity. Filter it, export it, hand it to the teams.
- Reason-to-action matching
- Capacity-aware ranking
- CSV / XLSX export
| Customer | Risk | Main reason | Recommended action |
|---|---|---|---|
| 7F3A…C21 | 0.82High | Contract ending | Renewal offer |
| B10E…94D | 0.77High | Price sensitivity | Tariff recommendation |
| 24C8…1AF | 0.71High | Service experience | Senior agent outreach |
| E95D…07B | 0.66Medium | Usage decline | Account manager visit |
Customer 360
One customer's signal history, risk trajectory and event timeline. The agent sees the story before the conversation.
- Event timeline
- Risk trajectory
- Comparison with segment average
- MarTariff change
- MayPayment channel changed
- JulSupport request · unresolved
- AugDeviation from usage baseline
- SepRisk threshold crossed
Works with the data you already have.
No new data collection project needed. Churnico starts with records your organisation already holds and widens coverage step by step.
Inputs
- Subscription and contract records
- Billing and collections
- Usage and consumption
- Support requests
- Digital channel engagement
- Field and sales touchpoints
- Survey and NPS responses
- Campaign history
Outputs
- Interactive dashboardRisk at portfolio, segment and customer level.
- Action listA prioritised list ready to hand to teams.
- Natural-language assistantAnswers questions while staying faithful to dashboard data.
- Validation reportsPeriodic comparison of the model against actual churn.
See your churn risk in your own data.
Let's talk through your data in a short call and assess together which signals Churnico can read in your customer base.